When to use
- Creating a new newsletter from scratch
- Designing email templates for journalism content
- Building and segmenting subscriber lists
- Analyzing newsletter performance metrics
- Migrating between newsletter platforms
What's included
Content strategy framework
Templates for defining newsletter identity, target audience, content pillars, and success metrics.
HTML email templates
Responsive email templates with dark mode support and mobile-friendly layouts.
Subscriber management
List hygiene workflows, segmentation strategies, and re-engagement campaigns.
Deliverability best practices
SPF, DKIM, DMARC setup, spam score checklists, and authentication guidance.
Platform comparison
| Platform | Best for |
|---|---|
| Substack | Writer-first, paid subs |
| Buttondown | Developers, minimal |
| Ghost | Publishers, memberships |
| beehiiv | Growth-focused |
| ConvertKit | Creators |
Engagement benchmarks
Open rate 55%+
Top-performing journalism newsletters. Indicates strong subject lines and engaged audience.
Open rate 40%+
Healthy engagement for most newsletters. Click rate of 4%+ is also good.
Unsubscribe rate 1%+
High unsubscribe rates suggest content mismatch or list quality issues.
Installation
# Recommended: install the journalism-core plugin
/plugin marketplace add jamditis/claude-skills-journalism
/plugin install journalism-core@claude-skills-journalism
# Or copy just this skill from the plugin tree
git clone https://github.com/jamditis/claude-skills-journalism.git
cp -r claude-skills-journalism/journalism-core/skills/newsletter-publishing ~/.claude/skills/
Or browse this skill in the GitHub repository.
Related skills
Build direct audience relationships
Strategy frameworks, templates, and deliverability guidance in one skill.
View on GitHub